The Indian T20 League is going to start in the UAE from 19 September and this decision has been taken because the corona virus outbreak in India is very high and it is increasing continuously. Due to Corona virus, this league, which takes place from March to May, is now being organized in the months of September to November.
But with the Corona virus, differences between India and China have arisen and the effect of these differences is also visible on the Indian T20 League, as the title sponsor of the Indian T20 League, Spencer Vivo, is in agreement for this year has finished.
There are many companies competing for sponsorship and the BCCI has adopted a tender process for it, among the companies that are in the race for it is 'Patanjali' by yoga guru Baba Ramdev, yes Patanjali is a completely indigenous company, and Patanjali's name for the title sponsorship was not far in the minds of the people.
Baba Ramdev's company has also confirmed this, according to Patanjali spokesperson SK Tijarawal, that Patanjali is considering taking title sponsorship of Indian T20 League this time.
He explained the reason behind that Indian T20 League is an Indian domestic league and due to the sponsorship of the league, Patanjali will become a global brand, they want to take Patanjali to the world stage. He further said that preparations are being made to send the proposal on behalf of Patanjali to BCCI.
In this race, apart from Patanjali, online shopping company Amazon, a fantasy sports company, Jersey sponsor company of Team India and an online learning company Byju's are also included.
Explain that title sponsorship is an important part of the revenue of Indian T20 League, Vivo pays Rs 440 crore every year to BCCI for this.
According to market experts, Patanjali's claim as an alternative to the Chinese company and as an indigenous brand is very strong. Experts also believe that Patanjali lacks star power as a multi-national brand.
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